How to design the display cabinet of retail cosmetics | OYE

How to design the display cabinet of retail cosmetics? What are the common design styles? Today, we will analyze it together with the manufacturers of Oyeshowcases .

Now there are more and more cosmetic shops, and the competition among them is becoming increasingly fierce. It is believed that every cosmetic shop owner is most concerned about how to make his shop stand out. The quality of cosmetic shop decoration design can be said to have a direct impact on the operation of the shop; Generally, the direct standard to measure the quality of store design is to see how the goods are displayed and sold, and how the customers feel when they enter the store. To be able to present the most convenient, intuitive and clear product labels to customers is the primary task. So how to decorate the cosmetics shop?

1、 The design of display cabinet for retail cosmetics should be coordinated and unified

In the design of cosmetics stores and display cabinets for retail cosmetics, it is necessary to achieve the coordination and unification of decoration color, commodity display rack, brand trademark and brand standard color, so that people can see the main color of the store at the first sight, and then identify the brand, so as to create the impression that the brand is associated with the product store.

Color has a great influence on the store, and color basically locates the style and age. Generally white, blue, yellow and other common colors are not used in fashion stores. The main reason is that white is commonly used as the standard color for interior formal decoration; Yellow has strong affinity and is mostly used in children's clothing stores. At present, the more fashionable shops are very suitable to choose black, big red, gray, bright white, silver and other colors, which can also reflect the color of youth and fashion.

2、 The way of expression of cosmetics stores in the color of retail display cabinets:

Many times, the texture of goods is often in a specific light and background to show charm. For example, the display of transparent utensils must highlight its crystal clear features to attract customers. Whether a commodity appears as a group or as an individual has a great influence on customers' purchasing psychology. Small commodity groups can play a noticeable role, but too much aggregation will also bring "unsalable" speculation. Asymmetric group processing skillfully will give people the impression of "hot".

3、 The decoration design of cosmetics stores should highlight the performance of personality, decoration color and theme style.

In spring, green can express spring, in winter, red can highlight warmth, and in summer, blue can express cool. Beauticians and so on can highlight the theme according to the season.

Generally speaking, the walls of cosmetics stores should be mainly white, because white has a wide range of color matching, which can match with many colors. Such as curtains, bedspreads. In this way, compared with large-scale decoration costs will be reduced a lot. No personality, no character. If your cosmetic store has no unique charm compared with other cosmetic stores, customers will not visit frequently, especially with the change of seasons and the renewal of beauty products, the theme of cosmetic store should be constantly updated, which requires us to have a long-term plan. The same is true of the design of retail display cabinets.

4、 Store image design in cosmetics stores.

We need to investigate the situation of the shop itself and its surroundings, to see the direction of the flow of people, sunshine, obstacles, the color and style of the shops around, and then according to these specific elements, according to the standard design, how to open a beauty and cosmetics shop decoration? Now let's have a look.

Now many beauty and cosmetics stores are very casual in the store image design, just according to their own imagination or copy the other stores, without examining the actual location of the store, let alone the competitors.

5、 Cosmetics stores are also particular about product placement.

The space for customers to walk can be divided into main channel and secondary channel. The image background board is opposite to the main entrance or the main channel of the shopping mall. The display cabinet of retail cosmetics in the exhibition hall is very important. Most customers make the purchase decisions in the exhibition hall.

The purpose of lighting in beauty and cosmetics stores. Lighting plays a key role in the beauty and cosmetic stores. The display effect of the same beauty and cosmetic with lighting and without lighting is completely different, especially for the display of these single items, the spotlight must be used to set off.

The next few articles will share how to maintain the paint cosmetics showcase and what to do with the moldy cosmetics showcase

That's all for the decoration of cosmetics stores and the introduction of retail cosmetics display cabinet. Oue retail cosmetics display cabinet is looking forward to cooperating with you. If you want more information about retail display cabinets, please visit our website: https://www.oyeshowcases.com/ , a professional manufacturer of retail display cabinets, from China.